Trader Interactive Expands Marine Marketplace
Trader Interactive has doubled its boat inventory and dealer partnerships over the last 12 months, upgraded features for both consumers and dealers, and changed its name from Boatline to Boatmart to better reflect the platform’s purpose.
The initiative leverages the technology and expertise that have made Trader the #1 brand in other lifestyle marketplaces, including RV Trader and Cycle Trader, in order to offer consumers a wider range of options, attract more shoppers to the site, and create added value for dealers and retailers.
“This relaunch is a significant milestone in our commitment to elevating the marine marketplace experience that also aligns Boatmart with the family of successful brands under Trader Interactive,” said Roger Dunbar, VP of Boatmart. “Boatmart is set to redefine how we connect enthusiasts with the boat that perfectly fits their needs.”
For dealers, benefits include the potential for increased leads via Boatmart’s improved interface and larger inventory to drive consumers to the site. Boatmart also provides seamless transfer of dealer listing data, fast integration with the TraderTraxx management platform, rich lead distribution tools, and access to Statistical Surveys Inc. (SSI) offering rich pre-purchase and post-purchase data.
Boatmart will make its debut at Miami International Boat Show, February 14-18, 2024, booth #MB121L.