The Utah Automotive Alliance (UAA) and Independent Dealer Solutions (IDS) is issuing this important industry alert regarding recent enforcement actions and guidance from the Federal Trade Commission (FTC) related to vehicle advertising practices and dealer-imposed fees.
In March 2026, the FTC issued warning letters to dozens of dealerships nationwide reinforcing a clear standard: advertised vehicle pricing must include all mandatory fees, with only government-imposed charges (such as taxes, title, and registration) permitted to be excluded.
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