The significance of controlling your dealerships’ first-party data has become one of the main lessons learned over the past two years. This is going to be more and more crucial as we get into 2023 and beyond. On today’s edition of Inside Automotive, Aaron Baldwin, the Chief Product Officer at AutomotiveMastermind Inc., talks about the efforts dealerships need to take to manage their first-party data more effectively.
Baldwin emphasizes that despite the macroeconomic difficulties encountered in 2022, AutomotiveMastermind’s dealer partners made significant profits and continue to do so. However, since brand loyalty is at an all-time low, AutomotiveMastermind is focused on helping dealers engage and maintain customer loyalty, as well as generating an increase in service-drive revenue.
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